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A 2011 EDUCASE survey reports that 90% of American undergraduates are on Facebook, with 58% of those students logging in daily.

Cultivating Your Social Media Presence

It is completely possible to use Facebook to further your academic and professional goals. Although it was originally created to link college students, Facebook opened registration to anyone in 2006. Since then, schools and businesses have used the site as a way to vet applicants. A 2012 Kaplan study reports that 87% of colleges and universities check a student's profile when considering his or her application. 

There is a right way and a wrong way to get yourself noticed by an admissions committee or hiring manager. Read on to make sure you are using Facebook to your advantage.

The Right Way to Use Facebook In College

Dialogue With Classmates: Converse with other students about projects, assignments, and exams.

Staying Connected With Old and New Peers: If you go to conference and hit it off with someone, friend them and stay in touch. And do not forget your friends from high school and undergrad. Focus on growing your network.

Research: Use Facebook to poll your network about great books, where to find specific archival sources, preferred laboratory instruments, or even ask volunteers to fill out a survey for a study you are running.

Find Extracurricular Activities: Figure out what kind of groups are on or near campus. If you want to join a running team, a juggling club, or a volunteer organization, you can look over their Facebook page and see if the group seems like a good fit for you.

Event Tracker: What's going on, either on campus or in the surrounding area?

The Wrong Way to Use Facebook In College

Surfing Facebook In Class: Use Facebook to connect with your classmates outside of class. Listen when you are actually in lecture.

Friending Your Prof or TA: Really, for real, do not do this. They are not your friends, they are your instructors. It is perfectly reasonable that you may develop a friendship after taking a course with someone, but even after the class wraps up, wait for that person to reach out to you over social media. 

Poking Your Prof or TA: Similarly, don't even THINK about "poking" them. Mark Zuckerberg explained during a Facebook webinar," When we created the poke, we thought it would be cool to have a feature without any specific purpose. People interpret the poke in many different ways, and we encourage you to come up with your own meanings." Therein lies your problem - you do not want to come across as being cutesy, or, worse, flirtatious, with your instructor.

Documenting Your Rebel Phase: If you post pictures of yourself binge drinking, doing drugs, or participating in some kind of illegal activity, you are sending a message to applications committees that you do not care about rules. I'm not your mother, so I'm not going to lecture you on doing these things. Just know that if you choose to publicize them on Facebook, there's a high chance you will not receive the offers you were hoping for. There are privacy settings for a reason, people.

Bullying: Most schools have a zero tolerance policy for bullying and hazing. Employers are committed to providing non-hostile work environments for their employees. So if you are harassing someone on Facebook for all the world to see then (1) Schools and employers won't want you and (2) Shame on you. Stop it.

Beyond Facebook

Incredibly, people are finding work on outlets like Twitter, where some employers look at an applicant's profile and activity and see where, in 140 characters, they stand out from other candidates. LinkedIn is also a fabulous resource for college students who want to start building a professional network. 

Finally, if you want to start a blog while a college student, the same rules apply regarding protecting your anonymity. If you're doing something you wouldn't want your parents to see, don't make it searchable for your school or boss either.
 
 
Most people would succeed in small things if they were not troubled with great ambitions.  
~Henry Wadsworth Longfellow

Dream Big, Start Small

Have you ever had a goal that felt so far out of reach, you didn't even bother to try?

  • A high school student with B's and C's decides he will never get into Princeton, so he avoids filling out college applications.
  • A recent college graduate with a degree in Computer Engineering cannot find any job openings with Microsoft, and so she turns down other opportunities while waiting for a position to open up.
  • A graduate student needs money to complete his research, but is not yet qualified to apply for national fellowships, so he takes out yet another loan, plunging himself further into debt.

Each of these students would experience greater success if they realigned their goals with reality; success does not have to mean getting into an Ivy League school, landing a prestigious job right out of college, or receiving a Rhodes Scholarship.

Actually, success means setting realistic goals, and then devising and implementing a plan to achieve them.

Aiming High for You

In the quote above, Longfellow is not suggesting we drop our ambitions and settle for what is easily obtainable. He is, however, warning against letting lofty, unrealistic goals hamper our ability to make any real progress.

For example, the student with B's and C's is right to assume that he probably will not be accepted into Princeton, However, there are other institutions who have more flexible criteria for admission (including prioritizing in-state applicants) that make his goal of getting into college absolutely attainable. 

My suggestion for him, and similar students, is to utilize the number of online resources to filter out which schools are a good fit for the B student. 

Similarly, the graduate looking to work at Microsoft can be open to jobs with smaller computer companies, or even internships, as a means to getting her foot planted into the industry. And the graduate student can avoid further debt by investigating what kinds of scholarships exist in his department and at a more regional level.

Comparison Is The Thief Of Joy

Guess what? Your definition of success is always going to be different from someone else's. Don't let someone else's yardstick for accomplishments serve as the measure of your own.

Here's where the role of Self-Initiative comes into play - you must give yourself permission to define what constitutes success in your own terms. Be willing to find alternative routes to a major goal, or reframe your goal entirely.

You can:
  • Start out a school and later attempt to transfer into your dream school
  • Take an unpaid internship to gain experience for your dream job
  • Find money in smaller scholarships, which make you more competitive later for major grants

The point is to be ambitious in a way that gets stuff done. Always Aim High, while recognizing it's not always a straight path to your original goal.